These days it seems everyone is saying “content is king.” And they’re onto something.
Fresh blog content is important for a number of reasons that you likely already know – it helps with SEO, it drives return traffic from blog subscribers and it keeps you or your brand positioned as a credible thought leader in your industry.
But there are a number of ways to use fresh blog content to drive additional traffic that often go somewhat overlooked.
1. Email Signatures
How many emails do you send per day? Chances are the answer may be many dozens of emails, if not into the hundreds. Considering that our email use is so high, we might as well make use of those little signatures at the bottom, right?
Wisestamp fixes all that for you. In addition to linking your social profiles, you can also include an RSS from your blog so that your email signature lists your most recent blog post.
2. Ifttt Publishing Recipes
So you blog on Tumblr, WordPress, Blogger or Posterous (sorry, Typepad users – no luck here)? Then you should be using ifttt – “if this then that.” Ifttt is a useful tool that allows you to build various recipes by connecting numerous social profiles. In short, it puts the Internet to work for you.
For example, you could build an ifttt recipe that creates a new blog post for you whenever you publish a new YouTube video, and then auto-push your new blog post to designated social channels for all your friends, fans and followers to see.
3. Write Guest Blog Posts
Writing an article for another blog post is a great way to drive traffic to your own blog. Often you will be able to place a link to your blog in a guest author bio, which introduces a whole new set of readers to your blog. Bonus points go to the guest bloggers who find ways to link back to their own posts from the guest blog post.
For tips on finding guest blog posting opportunities check out: 8 Tips on Finding More Guest Posting Opportunities for More Inbound Links
Now it’s your turn! Let’s hear your favorite cutting-edge tools that help drive new traffic to your blog.