Inbound Marketing Podcast & Digital Marketing Strategies

What makes Twitter such a heavyweight in the game of digital marketing? It’s the real time search of keywords and conversations that involve your brands/products.  How much more do you want than to locate potential customers who are talking about your brand/product and being able to respond in a timely matter?!?! The problem is most [...]

Derek Halpern of SocialTriggers.com joins us for episode 41 of Inbound Now! Derek is an interesting guy in the world of internet marketing. He blends together psychological principles, copywriting skills and marketing know-how to help people increase traffic and convert more leads.  In this episode we chat about: Where to place calls to action on your site for [...]

It seems like SEO and browser toolbars go together like Matt Cutts and his kitty cat. I don’t know how I would do SEO (effectively) without one of the many different SEO toolbars available. For all the valuable information from all the different toolbars you can choose from, sometimes they don’t provide all the information [...]

Any marketer worth their weight in salt should have a pretty basic understanding of On-Page SEO. This includes the 3 main components: page title, meta description, and the heading 1s (h1 tags). If you do not have the ability to change these on a per page and per post basis in your WordPress site, you [...]

Paul Roetzer of PR2020 joins us for the first episode of season 2 of Inbound Now! Paul Roetzer is founder and CEO of PR 20/20. He started the agency in November 2005 with a vision to evolve the PR industry, after seven years at a traditional PR firm. He is the author of The Marketing Agency Blueprint, a fantastic [...]

Joselin Mane joins us for another exciting episode of Inbound Now,  social media and inbound marketing podcast! Joselin is the author of the upcoming book, The Ultimate Guide to Networking 2.0: The Benefits of Tweetups for Both Major Brands, Individual Networkers, Venues, and Sponsors. He’s also the founder and lead consultant at LITBeL Consulting. He [...]

In this episode I share how I produce and make inbound now. Including: What equipment to use for your business podcast What software to use to make the podcast How to promote your business podcast

Phil Simon returns to share insights from his new book the Age of the Platform! Full recap post here: Read more: http://blog.hubspot.com/blog/tabid/6307/bid/27558/8-Tips-for-Leveraging-Platforms-for-Marketing-InboundNow-37.aspx Transcript: David:             Phil is the author of a couple of books:  ”Why New Systems Fail”, “The Next Wave of Technologies”, “The New Small,” and his latest book, “The Age of the Platform.” Phil, I [...]

Brian Clark join us to share some great copy writing tips for creating content for both humans AND Search engines! Transcript: David:             Hey everybody, welcome to another episode of HubSpot’s Inbound Now. I’m your host David Wells, and with me today is a very special guest, Mr. Brian Clark. Welcome to the show, Brian. Brian              [...]

Transcript David:             Hey, everybody, welcome to another episode HubSpot’s Inbound Now. I’m your host, David Wells, and with me today is a very special guest, Mr. Aaron Strout. Welcome to the show, Aaron. Aaron:             Hey, thanks for having me, David. David:             No problem. Aaron is the head of location based marketing at WCG inAustin. He [...]