Inbound Marketing & Lead Generation Strategies for WordPress Powered Sites

Whenever I write on my blog, I would always abide by the adage, “Content is king.” I could pull out all the neat techniques out of my bag of marketing tricks, but no one would give a damn if my content was crap. Anyone with half a working brain would understand this simple concept. Readers [...]

When it comes to converting into organic search traffic into revenue and sales for e-Commerce sites, Search Engine Optimization (SEO) plays a vital role. However, the Panda and Penguin updates launched by Google over the last few years have turned SEO into something of a dirty word for owners of e-Commerce site owners who find [...]

Marketing your business is of paramount importance if you are looking to achieve any kind of growth. Whilst you hopefully have a core of contented customers who regularly use your services or buy your products, you need to be constantly investigating new potential sources of business. This is where business-to-business marketing comes in. When you [...]

Here are 5 WordPress marketing plugins that can help with your inbound marketing efforts. 1. Floating Social Social Media is the best bet if you want your content to spread like a wild fire. But nothing is better than making it simplistic for your visitors to share your content with their followers and friends. Floating [...]

So, you are an online marketer engaged in an uphill battle to promote a WP venture to farthest possible horizons of the web arena. Well, stop fretting and think smart! Promoting a PSD to WordPress site is not as painstaking as it seems, especially when you have some great marketing plugins handy. Yes! Numerous WP [...]

Email marketing done right, still tops all the other fancy ways of connecting with your prospects. While it’s no rocket science, it’s one thing to appear in the inbox of your prospects and another thing to get them to open your email and take the action that you want them to take! With the end [...]

In SEO and inbound marketing everybody knows content is king. But it can sometimes be hard as an SEO writer having to come up with articles for guest blogging or producing content relevant to a niche. If your client is a microbiology lab, you’d almost have to have a bachelor’s degree to write anything that [...]

Modern marketing machines are increasingly targeting social media as a means of getting their message across.  As with any new technique for doing anything, there has been much debate centred on how you judge whether a campaign has been successful. This is complicated by the fact that marketers know a campaign takes time to ‘bed [...]

Take a moment and imagine yourself in 2003. 50 Cent was “In da Club”, the U.S. was going to war in Iraq and Taylor Swift was 13. You also used the internet in a dramatically different way than you do today. Web access just a decade ago was almost entirely restricted to desktop and laptop [...]

Creating a blog that gets a ton of traffic is no easy feat. You need to create remarkable, new content on a regular basis to ensure that you can get found by new readers for the various terms they might be searching Google for. Every new blog post you create is a new page that [...]