11 Reasons Why You Should Take Keyword Research Seriously

Post written by Mandy Schmitz
On Wednesday, June 30th, 2021

Keyword research is one of the most important parts of SEO, ranking only second to the content of your pages. But many new bloggers and internet marketers tend to take keyword research for granted. This mistake often leads to their downfall.

If you didn’t know, about 67% of clicks go to the first five organic results. With the right keywords and the right content, your success in the SERPs is almost guaranteed. By ranking higher, you can increase traffic to your page and enhance engagement on your site. This will also help you improve conversion rates and increase sales, thereby boosting your business.

This is just one way that keyword research can help your website grow. In this guide, we’ll talk about other benefits of keyword research and why you should take it seriously. Read on to learn more.

What is Keyword Research?

Keyword Research involves looking for terms that your target audience is searching for.

For example, if your niche is health and beauty and you’re writing about body lotions, you can do a quick search for “body lotion” on Google and scroll to the bottom to see what keywords people are using when looking for the item:

By doing this, you can see exactly what people are searching for and write content that matches with that to increase the chances of customers clicking on your page.

This makes keyword research the second-most important factor when carrying out SEO. It’s essential for finding content topics, on-page SEO, and content promotion.

In addition, keyword relevance and its appearance in subdomain or title tags, description tags, or heading tags are important factors that weigh into Google’s ranking algorithm. So are keyword density and keyword prominence.

There are a lot of ways to do keyword research. Some people use free keyword tools while others opt for paid tools like AHREFS and Semrush. While some use the SERPs itself to look for relevant keywords.

But due to the ever-changing Google ranking algorithm, keyword research methods also tend to change frequently.

Why Should You Do Keyword Research?

There are many reasons to do keyword research. It helps you find what people are looking for so that you can write about those things. It also gives you the upper hand over your competitor because you get to keep your content up-to-date on the latest trends and searches.

Let’s look at some more reasons you should do keyword research for your brand:

1. Reach your Target Audience

Companies do keyword research to find out what people in their niche are searching for on the web. Once you incorporate those words into your posts, headers, and URL, you will be better able to reach your target audience – the ones who are searching for those precise terms.

Over time, as you continue to use keyword research, your brand can become recognized for providing the right solution to those who are looking for it.

2. Rank Higher in Search Results

Data shows that URLs containing keywords get a 47% higher CTR than those that don’t. In addition, Google uses keywords as ranking factors when deciding where to place the page in the search results.

According to Google, keywords play an important role as a ranking factor that determines where the page is placed on the SERPs.

For example, keyword density is an important ranking factor. Keyword prominence, which means that the keyword appears in the first 100 words of a page, is also a ranking factor that translates to first page Google Rankings.

The higher the page ranks, the more likely it is to be opened. A study found that the first Google search result has a CTR of 31.7% and only 0.78% of users go to the second page.

(image source: Backlinko)

Therefore, doing keyword research and including those keywords into your pages can bring you to the top of the SERPs, which can end up boosting business for you.

3. Long Tail Keywords = Higher Conversion Rates

According to stats, long-tail keyword conversion rates are almost 2.5 times higher than short ones. This is because long-tail keywords cater to the user’s specific needs.

(image source: Profit Works)

For example, someone who searches for “women sneakers online” is more enthusiastic about buying than someone who types “women sneakers”.

By utilizing long-tail keywords, you’ll get a higher number of clicks and conversions. Long-tail keywords also make up 70% of all Google searches. So if you’re not banking on them, you’re missing an opportunity to raise your page rankings.

4. Find Relevant Topics

Keyword research allows you to find topics that people are interested in in your field. For example, the keywords you see on Google are the most searched terms:

Thus, you never run out of topics to discuss. And since people are most interested in these searches, using these keywords will get you a higher ranking on Google which can get you higher click rates.

Conversely, if you ignore the keywords and start writing about things people aren’t that interested in, your site traffic could plummet and engagement could decrease, which would also affect your search engine rankings.

It has been found that when struggling to find topics to write about, 36% of SEO marketers go for keyword analysis to find some:

Backlinko says that the number one reason its site traffic increased was because of keyword research. The website in 2021 reached 438,950 visitors every month, 72.37% of which were organic visitors from Google.

5. Keep Track of Your Competition

Using tools like SEMrush can give you an idea of what kind of articles your competitors are writing. You can also track your competition and see what they’re posting about by doing keyword research on your own.

By getting this competitive analysis, you’ll know better what to focus on to beat the competition. Doing the same thing but better than your competitor can get you an even wider audience.

Keyword research tools allow you to find out more about your competitors by:

* Giving you keyword recommendations for the niche you write
*Getting feedback on what kind of posts your competitors are makingu
* Seeing which keywords get high conversion rates and increase trafficu
* Carrying out SEO by highlighting suggested termsu

6. Useful Skill

Knowing how to do keyword research is an amazing skill to have. Keyword search is the most essential part of SEO and PPC. If you know how to do it, you can start an SEO Agency or take on brands as clients and help them get traffic for their websites.

7. Tangible Feedback

Numerous SEO tools help you measure concretely how much traffic certain keywords will bring. For example, SEMrush is a tool that gives you information about the search volumes of keywords to see which ones will help rank you higher.

For example, you want to use a word but SEMrush tells you that this word doesn’t have a very high search volume. This means that Google won’t prefer your website. Google doesn’t favor websites that use keywords with 10 monthly searches, so it’d be better to use a word that’s searched more often.

8. Saves time

While keyword search may take some time to do, the results will be worth it. Knowing what to write about will give you direction for weeks, and you wouldn’t be spending precious time thinking about topics.

Besides, spending some time to find keywords is better than ending up wasting your time on irrelevant topics.

9. Social Shares

When you do the necessary keyword research, you’ll be targeting topics that people are interested in. This makes them more likely to share your content. Statistics have found that social sharing increases website links by 245% each year.

This means your site will grow organically, and you won’t need link building as much.

10. Trend Awareness

Doing your keyword research will keep you updated with trending topics. By staying on top of new trends, you’ll get an upper hand over your competition and allow people to find you first.

11. Customer Insights

When you do your keyword search on different forums or Google, you’ll also learn more about your customer base. You’ll learn about audience demographics like the age and gender of people who search these terms or visit these pages, their education levels, or their relationship status.

(image: Smart Responsive)

This way, you’ll be able to better target your audience and give them the information they need the way they need it. For example, if you see that most of the audience for particular topics consists of young teens, you won’t write your articles to address teachers.

Similarly, you’ll be able to see if the articles you’ve written are reaching your target audience. If they’re not, you can tweak your writing style or content to match the audience you’re trying to reach.

By gaining customer insight on who are the people reading posts with certain keywords, you’ll be able to write better and cater to your specific audience’s needs.


Lots of businesses don’t keep a strategy in mind for boosting their online content. By doing your keyword research and implementing SEO, you’ll already be getting an edge over companies that don’t consider these factors.

Keyword search is an important aspect of SEO. SEO gets you high rankings on search pages. Thus, doing proper keyword research can help improve your search engine rankings.

This also helps you keep up with keyword trends that can boost your engagement and conversion levels, and the amount of traffic you get on your page. We hope this post convinced you to take keyword research seriously.

If you have any questions regarding keyword search, let us know in the comments below or contact us directly. Good Luck!

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About the Author:
Mandy Schmitz is a freelance consultant and project management expert with 10+ years of experience working internationally for big brands in fintech, consumer goods, and more. Join her on Changeaholic.com to learn how to optimize your business operations and find the latest software reviews.

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