4 Crucial Tips for Optimizing Landing Page Images

Post written by Nate Vickery
On Tuesday, August 29th, 2017

A well-designed website is crucial for the success of every business out there. However, once the customers visit your website, it’s imperative to make sure they’ll be interested enough to stay and browse further. That’s where landing pages come to your rescue. Landing pages are where your website’s visitors end up first, after they followed a link back to it. It’s important to remember that a landing page has to be designed well so that your customers become interested once they see it.

Nevertheless, your landing page design and the information it contains, is what’s truly important. Images, for example, are the first thing your visitors will see once they land on your page because human beings process visual information 60,000 times faster and 90% of the sensory input we take in is visual. That’s why landing page images are so important for your website and optimizing them the right way will get you all the visitors you need. Here are a few crucial tips for optimizing landing page images.

What’s the purpose of a landing page?

Before we go into details, let’s explain why landing page is so important. As mentioned before, a landing page is where your visitors land once they follow a link to your website and it’s the first thing they see. A landing page will determine whether or not your visitors will be interested enough to stay on your website and continue to explore.

That eventually leads to the purpose of a landing page and the important part – which is converting visitors to customers. Furthermore, a well-designed landing page is perfect for your inbound marketing and for your lead generation campaign, because if your landing page hit’s the spot, you can be sure that visitors will be interested in what you have to offer.

landing page

Landing page example from  How I created a landing page template and how you can to.

Pick the right images

There are a lot of factors to consider when choosing the right image for your landing page. For instance, does it complement your business, is it in accordance with your brand’s identity, will it appeal to your target audience, does it have the right colors and so on. But the most important question of all is – will it make your visitors interested enough? However, before you choose the right image you have to find it first.

The Internet provides a wide variety of images, so you can choose to buy stock photos or simply save money and use free images. Regardless of your choice, make sure that the image you choose will suit your audience best, as well as work well with your business agenda. Also, try not to pick an image that’s too flashy or the one with too many details and colors. Remember, you want an image to be pleasing to your audience, not give them a seizure.

One size doesn’t fit all

Image size is very important when you’re optimizing it for your landing page. This is especially true if your landing page contains more than one image. Large images will take too long to load and your visitors simply don’t have the patience to wait for them to load. Instead, they expect your images to be ready once they open your page. To do that, you’ll have to resize images accordingly and make sure they will load fast enough to satisfy both desktop and mobile visitors.

Even a single second delay can cause a 16% decrease in customer satisfaction and a 7% decrease in conversions. Furthermore, if you’re going to give your visitors an option to share your images or your landing page on social media, then you must also size them for various social networks. For instance:

  • Twitter recommends that images should be larger than 60 x 60px
  • Facebook recommends that images should be at least 600 x 315px
  • LinkedIn recommends that images should be equal to or smaller than 180 x 110px

That means you’ll need adequate copies of your images for each share option.

Add context to your image

A simple image on a landing page simply won’t do. In order to have a chance of converting visitors, your image has to complement an offer. That means you have to add some text to your image, but not too much, because an image cluttered with too much information is just awful. Instead, create a headline that will generally describe your offer.

You can also add some text for basic information so that it doesn’t ruin the image. Also, add a clear CTA (Call to Action) button in plain sight so that it creates a sense of urgency. Having social media share buttons is also helpful, as well as navigation bar so that your visitors can explore further if they want to.

Landing page images are the first thing your visitors will see and if they aren’t appropriate then you can’t hope for a high conversion rate. Make sure you design your landing page so that your visitors want to stay on your website and not leave immediately after they see it.

About the Author:
Nate M. Vickery is a business consultant and editor-in-chief at Bizzmarkblog.com. He has a degree in marketing and almost a decade of experience in company management through latest technology trends.

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