4 YouTube Metrics You Can Track Right Now

Post written by Norah Abraham
On Monday, January 21st, 2019

Many people assume that the only thing you need to be successful on YouTube is creativity. Creativity can be an important skillset. The more creative your videos are the more your videos will stand out and the more they will be shared and viewed.

But creativity alone will not suffice. It needs to be coupled with a well-planned strategy. A strategy will give you direction and help brainstorm video ideas that will fare well presently and in the future.

The accuracy of the strategy you create will depend on how well you decipher your YouTube metrics. As metrics will help you better understand your viewers video preferences. This can be used to decide how long your videos should be, when to place things like call to actions in your videos and make many more changes that will help build your video channel and monetize it at the same time.

Therefore, today I am going to show you the 4 video metrics you can start tracking right now…

For this article lets go ahead and visit your YouTube Analytics page!

1. Viewer Watch Time

YouTube video views might seem like the most important metric, but they are just a vanity metric as YouTube considers a view if it is just 30 seconds long. This might seem long compared to Facebook’s and Instagram’s 3 seconds. But it is still not accurate enough if you regularly publish videos that are several minutes long.  If you create a 10-minute video and most of the people are watching it for less than a minute, then the views metric is not accurate.

This is why instead of monitoring views you should monitor a metric like watch time. You can see this by visiting your YouTube Analytics page. This will automatically display the data for all your videos.

But if you scroll down on this page you can choose individual videos and check their analytics separately.

You can use it to figure out if people are watching more or less of your videos. If watch time is less, you can modify your videos to increase it. It can also help determine your perfect video length and also determine when to add overlay call to actions to your videos (if you prefer to keep them longer).

Adding ads instead of call to actions is another option as they can provide a break from the content and increase your revenue in the process.

2. Viewer Demographics

You can also check the demographics of your YouTube audience by clicking on Geography, Viewer Age, Viewer Gender and Device Type tabs.

Under these you can view things like their gender, age, location, device and more. The data obtained from here can be used for a variety of things. The obvious is that it can help you create better content.

If you find that your traffic is coming from a specific country or city, you can create content that is targeted to that audience. You can also publish your content at a time the people in that location are most active at to increase watch time.

Image showing average view duration by Geography

The data obtained from here can also be used to run better ads on YouTube.

Note: If you find that the content you are creating isn’t being viewed by your target audience, you should modify your strategy immediately to attract the right users.

3. Viewer Traffic sources

Your YouTube analytics also has a section known as ‘Traffic Source’ which shows you which sources are sending the highest amount of traffic to your website.

You will be able to see whether you are getting more views, higher watch time, impressions, etc. from each of these sources.

The sources include things like playlists, search, embedded player, etc.

Image showing the traffic source, watch time, views to a video

All this information can be used in so many ways in building a YouTube channel. For e.g. if you find that you are getting a lot of traffic from search, you can use similar keywords in future videos and get more views.

If you find that you aren’t getting many views, but are getting more impressions, you can modify your video titles and thumbnails to make them more enticing.

4. Social shares

YouTube also has a social shares analytics section where you can view on which social networks and messaging apps your videos are shared more on. To view the sites, you need to click on the ‘More’ tab first and then on ‘Social Service’.

Pay close attention to this as if your content is doing well on a specific network you can take steps to share videos there yourself or conduct some influencer outreach to drive more shares.

If the social network you are getting traffic from lets you upload videos, you can try uploading your videos there to see if this direct approach will get more views.

Now begin tracking these YouTube metrics…

These are the 4 YouTube metrics you can begin tracking immediately. They can help you create better video content, get more subscribers, traffic and even monetize your account. Therefore, make it a habit to study them everyday or once a week at least.

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About the Author:
Norah Abraham has been a freelance writer since 2005. She attended the University of Boston and graduated with a Bachelor in English Literature. She loves public speaking and motivates people in her own comic style. She loves gadgets and techie stuffs. In her career, she has written dozens of Press Releases, Articles, and Essays.

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