5 Digital Mistakes You Must Avoid (and How to Avoid Them)
We live in a digital world and it has provided the opportunity for many individuals to start a business and operate it on their own. At one time, they were referred to as entrepreneurs but today, the term solopreneurs is often used. These are individuals who are very focused on the task at hand and build a business from the ground up, using hard work and determination as fuel for their efforts.
Like any business that is in operation today, you are affected by the digital world that surrounds us. Digital marketing has become a big part of any type of business and through its use many solopreneurs have seen great success.
At the same time, there are also certain digital marketing mistakes that need to be avoided.
The following 5 mistakes are frequently seen by those who are operating a business on their own.
By recognizing these mistakes in advance and understanding how to avoid them, it is possible to keep your business running smoothly, well into the future.
1. No Goals
Perhaps you have heard the expression that when you fail to plan, you are planning to fail. This is absolutely true for those who are in business for themselves. If you aren’t setting goals and working toward achieving them, you can almost guarantee that you are going to fall short in some way or another.
When you are taking part in any type of a digital marketing campaign, you need to look carefully at the objectives of the campaign and establish goals that are achievable. How can you use goals to move your business forward?
There are numerous apps available for setting goals and tracking progress but sometimes, there is nothing quite like using a piece of paper and a pencil. Most people find that it is best to write out their goals for the following day immediately before going to bed at night. When they wake up in the morning, they can then focus on those specific goals that must be achieved during that day. You can also establish long-term goals and work toward them every day as well.
2. Not Testing
If there is one benefit that we have from living in a digital world, it’s the fact that testing has become much easier to integrate into our businesses. The problem is, many solopreneurs become lax in their testing or perhaps they just become comfortable with the status quo. Although you may see some success from your digital marketing efforts when you are not testing, you will see great success when you test properly.
There are many ways to test your digital marketing efforts but perhaps the most important is to do some good, old-fashioned, A/B split testing. This is a relatively straightforward process. You make a minor change in your marketing, perhaps a word in the headline or the call to action. You then test the original document against the new document, carefully watching the conversion rate of each option. It will not take long before you see which of those are converting better. You can then make an additional change and test those two documents.
A/B split testing is never complete. As long as you can make small changes to your digital marketing, you can test one against another. You would be amazed at how much better your marketing efforts will be when your conversions improve consistently.
3. Analysis Paralysis
This is another problem that many solopreneurs experience; yet it is one that is vitally important to avoid. There are so many different ways to research information online that sometimes, it can get overwhelming. In fact, you may find that the temptation to jump on every new trend is just too difficult to overcome.
Unfortunately, some solopreneurs who started out with a good idea and plenty of determination quickly got to the point where they were accomplishing nothing in their business. They took so much time to discover what was new and trending that they ignored the growth of their business. Those individuals experienced what is known as “analysis paralysis,” a problem in which people analyse something until they do nothing.
This problem could happen to anyone running a business, so it is important to weed it out before it is able to take root. Truly, this could be the death stroke for any business. When you have an idea and are seeing any degree of success, it is important to push forward and remain focused on what you are doing. It is only through focus that you will see the success you desire.
The best way to stop a problem with analysis paralysis is to simply write down any ideas that would take you off track as soon as you hear them with the idea that you will get back to them at a more convenient time. When you do this, something amazing happens. You stop losing your focus and when you do go back to look at the list, you realize that most of those ideas were not truly worth pursuing.
4. Ignoring Mobile
Let’s face it, we are living in a world that is becoming increasingly mobile. People are using their mobile devices at an alarmingly increasing rate and it is rare that we are ever more than a few feet from those devices. For a solopreneur, ignoring the mobile market is sure to spell disaster when it comes to your business.
First of all, if you have a website, it must be responsive to those using a mobile device. This is not only important for the ease of navigation, it can also affect your positioning in the search engines as well. When you consider the fact that your digital traffic may be from primarily mobile devices, ignoring them is like ignoring potential customers.
Admittedly, it can be difficult to make the adjustment to mobile in your digital marketing efforts. With the right help and perhaps a template or two, however, you can make the change as smoothly as possible. Sometimes, it is just a matter of uploading the template to your server and as the mobile market changes, the template will change along with it. It will recognize when a mobile device lands on your page and make the adjustments automatically.
5. Ignoring Email
Although there may be numerous ways to stay in contact with your customers, email is always going to be the primary course to take. You can take part in social media, text messaging or sending out flyers but if you are ignoring email, you are leaving a lot of money on the table.
Some solopreneurs are concerned about being labelled as a spammer if they send out a mass email to their customers. In actuality, you have a right to do so, provided you have interacted with them in certain ways in the past. Then again, you have to be cautious that you walk that thin line between taking advantage of what email has to offer and offending your customers in some way or another.
The best way to get beyond any problems with email is to start with an easy to use service like Inbound Now. You will pay a monthly fee to use the services but the options they make available are worth their weight in gold. Take the time to email your customers with quality information on a regular basis. They will be your customers for a very long time.
These are just a few of the many digital marketing mistakes that could be made by solo entrepreneurs. As we continue to move forward with digital marketing and see things grow and develop, it will become necessary to make additional changes. By catching up now with any shortfall you may have, it makes it much easier for you to continue to keep up with any changes that may take place in the future.
Now is one of the best times in history to be an entrepreneur. By taking advantage of all that the digital world has to offer, you can see your business grow to your success.