6 SEO tools your online business needs to thrive

Post written by audreythrone
On Monday, February 12th, 2018

Every business owner who owns a website has to pay special attention to search engine optimization (SEO). It is one of the best strategies to increase organic rankings in search engine results and build credibility around your brand. Given the variety of tools out there claiming to fix your SEO in a day (never choose those!), how do you pick the ones that do the job ethically and fit the budget?

We have prepared a list of the tools that can answer this question for you:


When it comes to choosing SEO tools for your online business, why not visit the hub of all activity in the first place? Google is undoubtedly the leader of search engines and search engine optimization tools. Businesses of every size can use the tools offered by Google to keep their SEO in check. Here are the SEO tools offered by Google:

Screaming Frog:

Screaming Frog is a great tool to fix your SEO errors in a day. That’s the key to improving SEO, by fixing what’s broken. Screaming Frog can quickly analyze your online store and find out SEO flaws.

It is a site crawler which aims to find out the SEO errors and provide tips to fix those errors. It crawls the pages for elements like broken links to disavow, server error, blocked URLs and duplicate content.

Meta descriptions are also analyzed by the tool for keyword density. The tool is available for free on a limit of 500 URLs to crawl. For additional crawling of URLs and other exciting features, you can buy the paid version.


The owners of a big online store have more difficulty dealing with SEO. You never know where to begin and what to check. If you are a business owner who faces this trouble daily, use RankSense. It can do all the hard work for you, and you can concentrate your efforts on an improved selling experience.

Companies can monitor their own SEO performance and detect issues in real-time. The tool keeps working in the background and prompts website owners as soon as an error is detected.

Online businesses must pay attention to strong calls to action, and RankSense presents the perfect opportunity to business owners to make changes in meta descriptions and calls to action to improve the site. This tool is very flexible, dealing with sites with a few pages to a hundred pages every day. The least amount of manual interference is required when you are working with RankSense.

If you are not sure about the tool, there is a free trial and scan available on their website. Additionally, there is a free demo available on the site as well.



SEMrush is a very valuable SEO tool for SEO professionals and small business webmasters. When you enter your website’s URL into the tool, it will give you a list of keywords your website is currently ranking for.

It will also present the number of times your site ranked for these keywords on a monthly and weekly basis. As the owner of a business website, you can understand which keywords are good for your website and what should be your SEO strategy for the website.

Like a highly competitive SEO secretary, this tool can also research the websites of your competitors and compile a list of keywords the competitor website ranks for. There is a free and a premium version of this tool.


The Alexa toolbar can be installed easily on any browser and keeps a check on every website you visited on that browser. The Alexa website is a precious hub of website data, and you get this information with the toolbar.

You can get to know important things like the popularity of a website, the loading time of websites compared to other sites online. The best feature of this toolbar is that it can smoothly work in the background while your browsing session can go on without interruption.

Small and medium sized businesses can use this toolbar to increase their rankings. If you are using the Alexa toolbar and you land on a website, your Alexa ranking will automatically increase. Google and many other webmasters also consider the Alexa ranking of your website while crawling web pages. If Google considers Alexa ranking, other search engines like Bing and Yahoo! must have a policy regarding Alexa rankings too.


Backlinks play a crucial role in the ranking of your website, and a healthy backlink support system shows how credible you are as a business. To use your backlinks effectively, a tool like Ahrefs is the best choice.

Ahrefs keeps a complete check on your backlinks and makes a detailed report of the current standing of your website according to backlinks. The tool will analyze your entire site and make sure that the backlinks leading back to your website are coming from healthy sources.

Having too many spammy backlinks may result in a Google penalty, so you must have a tool which secures your website from the dreaded penalty. Penalties can push the website down many pages, and most of the time it is impossible to regain the trust of your customers. A tool like Ahrefs is your best shot at keeping your site secure.

You can also use Ahrefs to analyze the websites of your competitors and see where they are getting their links from. You can improve your SEO strategy by learning from your competitors and staying on top of the ranking game. Here are the features you get with the Ahrefs tool:

  • Site crawling
  • Site report
  • Position tracking
  • Content Explorer
  • Position explorer
  • Site Explorer


The tools mentioned in this list are the top choice of industry leaders around the world. However, as a business owner, you get to decide which tool fits your business needs perfectly. Never give a green signal to a company without undergoing a free trial or a demo first. Which of these tools have you used for your online business? Tell us in the comments section below.

About the Author:
Audrey Throne is a mother of a 2-year old and a professional blogger by choice. Throne is passionate about health, technology and management and blogs frequently on these topics.

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