7 Sure Fire Options to Drive More Traffic to Your Site
If your website doesn’t have as many viewers as you would like, don’t fret. There are a variety of ways to easily drive more traffic to your site without paying for ad space or being too pushy. By becoming more involved in your business, building your social media presence, and following a few other tips, you will soon have hundreds or thousands more views regularly.
1. Create Quality Content
There is no point in driving more traffic to your site if you have nothing of value to offer your visitors. Web readers find this out quickly and leave just as quickly when you have poor content. Before you start getting traffic, make sure to arm your site with fresh, quality and valuable content. It should be informative and helpful for your niche market and relevant to any products or services you’re trying to sell.
The more well-written content you have on your site, the more traffic you’re going to get with organic searches. Quality content also increases the amount of times your articles or blog posts are shared on social networks.
2. Implement SEO Practices
Next, be sure you understand search engine optimization (SEO) and how to use it effectively. The trick is to use keywords in your content and around your site, but not too much. If you use too many of the same keyword, it’s going to have the opposite effect. A site with a keyword of “personal finance” that is used thousands of times isn’t as beneficial as that same keyword used 100 or so times.
With the right method of SEO, your site will appear higher in search results and you will get more back links over time, improving your success and getting more traffic to your site.
3. Expert Interviews
Another way to get more traffic to your site is by conducting expert interviews with industry leaders. Find experts within your industry who are willing to complete an interview. This doesn’t have to be a live interview; a text interview is just fine. Have a blog post dedicated to the interview, and your readers will be interested in it.
Once the interview is completed, the person you interviewed will most likely announce that it is on your site, which gets you more traffic. You should also post it on social media networks, as people might be aware of whom they are and become interested in it.
4. Use Press Releases Wisely
Press releases definitely provide you with multiple sources of web traffic, but don’t abuse it. If you start submitting press releases for insignificant things, people will stop paying attention. Instead, choose your greatest accomplishments or advancements, and share them with press releases. Consider what things are “newsworthy” as they are usually acceptable for press releases.
5. Video Marketing
Video marketing, both through YouTube and micro video apps like Vine and Instagram Video, also get more traffic to your site. Many people nowadays prefer watching videos for their information, to reading text on a screen. By using both, you can reach visitors who are watching videos and may be interested enough to click links in the description box. Plus videos also come up on search engine results.
6. Commenting on Blogs
Engaging with other blog or website owners is a way to get immediate traffic to your site. Start engaging with them, reading their blogs and commenting with honest and informative comments. Don’t make it too short, but provide information that is helpful to their other readers. Include your website signature when you’re making these replies.
7. Offer Freebies
Finally, start offering freebies, either as a contest or incentive to visit your website or blog. If you have a digital product you’re selling, freebies work by offering an extra product or feature when they visit your website. You will want to change this out on at least a quarterly basis to reel in new subscribers and promote your content.
Tess C. Taylor, PHR is a certified Web Content Manager, Human Resources Professional, and Career Coach with nearly two-decades of writing experience. Tess also founded the popular blogazine The HR Writer. As a regular contributor to multiple HR and Business publications, including Benefitfocus, Dale Carnegie Institute, HR Magazine, PayScale, and US News Careers, Enhanced Site Solutions, Tess is dedicated to educating others about important human resources and marketing topics worldwide. You can connect with Tess on Google+ , Facebook and LinkedIn.