Why Do Blog Graphics Matter? & How to Get them Right
First impressions matter. Website visitors typically size up websites at first sight, in seconds, judging the credibility of the websites they visit based on look and feel. That’s why blog graphics matter, along with the other graphics that you use on your website and in your marketing.
Blogging is probably the only marketing strategy that fits every type of business, and businesses have been using blogging from time immemorial to capture and convert relevant traffic.
An important part of capturing that traffic is attracting attention on blog distribution channels, and graphics are largely responsible for attracting attention on distribution channels such as social media and email. This, among other reasons for a compelling case for why blog graphics matter and why you as a marketer should pay attention to them.
5 quick reasons why blog graphics matter
- Blog graphics add appeal to your website
- They catch the attention of your social media fans
- The right blog graphic can help drive home your message
- Optimized blog graphics improve SEO
- Attractive blog graphics cause posts to be shared more often
Every marketer wants what the best blog graphics can offer, but not every marketer has experience in designing graphics. Nonetheless, many marketers succeed in creating irresistible and effective blog graphics. If you’re wondering how, you’re at the right place. Read further to explore how you can create effective blog graphics, effortlessly.
How to get blog graphics right (+ 5 tips & tools that can help)
When approaching the design of blog graphics, think of the independent value that they can add and how they can improve your blog distribution strategy.
For instance, if you create original and attractive blog graphics, they can be shared independently on image-based social media platforms like Pinterest or Instagram. If you choose to curate graphics, you can improve shareability by creating powerful contexts for each of them. Regardless of what you choose to do, here are 5 tips that can help you get your blog graphics right.
1. Think emotion and entertainment
If your images don’t have a clear value proposition, they’re a waste of space. Not all blog graphics increase blog shareability and exposure. Such graphics are either pointless and distracting or worse, misleading.
The simplest way to choose a winning blog graphic is to focus on emotion or entertainment instead of only focusing on relevance. The best graphics tell stories and demonstrate ideas or emotion. If you intend to curate such graphics, use emotion based search terms instead of object based search terms on stock image websites. You could also let your title guide your choice of image, if you have an effective title.
Tool recommendation: Advance Marketing Institute’s Emotional Headline Analyzer will tell you if your title has emotional appeal. And if it does, you can use the words expressing emotion in the title to find the right feature image for your blog.
For instance, if your title is “5 Shocking Reasons Why Your Set Up to Fail at Stock Trading”, use the word “shocking” to find your feature image.
2. Experiment with text, objects and filters
According to this study, website visitors spend more time looking at images that are relevant than text on any page. Even if you can’t create an original image or curate an image in the right context, you can choose a simple background image and type a relevant caption on it.
Images modified with text, objects or filters can help you engage the right blog audience. There’s a lot that you can accomplish by experimenting with these three elements. Filters, in particular, can change the appearance of your blog or social media entirely. Look at Spotify’s di-chromatic filters for inspiration.
Tool recommendation: When scheduling blog promotions or social media posts, use DrumUp’s social media management tool with image editor to quickly put other posts with text, objects or filters.
3. Use eye-catching templates
One of the easiest ways to create blog graphics is to use pre-existing templates created by experts. Any copyright-free image is usable, but to simplify your graphic design process, you could work with graphic design tools with in-app stock templates.
When working with templates, there are a few things to bear in mind. Ensure that the backdrop you choose contrasts your logo and brand colors, if you plan to include them on your graphics. Also remember to optimize the image sizes for the social media platforms on which you plan to publish posts.
Tool recommendation: Canva is one graphic design tool that stocks templates for all image sizes and applications (social media posts, infographics and blog graphics included).
4. Try various formats
Blog and social media posts appear more engaging when you use a varied bunch of formats. While consistency is important in building a memorable social media presence, it’s also important to keep your content fresh and engaging.
There’s a wide variety of visual formats that you can use to add value on blog on social media. For instance, instead of quoting a study, you could use a graph to highlight the results or implication of the study.
Other formats that work well on blog posts are infographics, GIFs and videos. Any infographic that you use on your blog can be shared on 20 odd infographic directories and social media platforms to earn linkbacks to your post.
Tool recommendation: If you’re not comfortable creating infographics from scratch using software like Photoshop, you could use an online infographic editor like Venngage that offers pre-existing templates and easy editing.
5. Strategize to increase engagement
The most-shared visuals aren’t always well-designed, aesthetically. In fact many of the posts that “go viral” on social media are simply basic visuals paired with irresistible captions. That’s why strategy becomes more important than graphic design when designing blog graphics.
If you can’t come up with brilliant captions, don’t fret. Just think about how you can maximize your blog graphic space to increase shares.
For instance, when creating a cover image for an interview series, consider using thumbnail images of participants on it That not only conveys the value that your interviews hold, but also encourages the participants themselves to share the post.
Tool recommendation: If you want to create collages of some sort, you can use an online collage maker like BeFunky to get the job done effortlessly in on time.
In today’s busy world, it’s important to make a lasting impression on your audience, and there’s no better way to do it than to use eye-catching and irresistible blog graphics. This post gives you the tips and resources you need to begin.