How to use Google Analytics TrackBacks Feature for New Content Creation
A TrackBack is something that sends a message from one website to another. It involves sending a ping (a small message) from one website to another, and is a form of peer-to-peer communication. It is often used for telling one website that you have referenced it in your article or blog. They are very handy when they are sent and received by one person to another, and that is probably why TrackBacks are so popular with bloggers.
If one blogger receives a TrackBack, then it is a nice way of knowing that the information they entered into their blog is valuable and is being referenced by other people in the online community.
There are advantages to be gained from the use of TrackBacks
They have a search engine optimization value that some people feel is important. They may attract new readers and may validate you as an expert within your chosen field or niche. Sometimes they are good for getting people to subscribe to your blog’s RSS feed or newsletter. Google may be using TrackBacks when they decide which blogs are going to be authority blogs.
You can use TrackBacks to optimize your blog or website content
The Google analytics dashboard will show you where you have received TrackBacks. You should go over to the website that has referred to you and thank the author. You could also leave a high quality and supportive comment on the author’s content section. You could even refer to the author’s website in your next website update or blog post. You may even wish to go a step further and start a new blog post about a similar topic to see if you can attract any further attention from that author. You could thank the author for referring to you, and then tell him or her that you are going to do a more in-depth blog post next week.
You can figure out what types of blogs are sending traffic to you
If you can figure out the types of blogs that are sending traffic your way, then you can optimize your content so that it appeals to that particular target group. There is a chance that you are accidentally appealing to it anyway, but why not go the whole hog and start outright targeting that group, and maybe even promoting towards them.
You may even look into the idea of forming a partnership with the target blog owner who is sending TrackBacks your way. There may be a potential for a little bit of reciprocal promotion.
Figure out what your most popular content is
A TrackBack is a little bit like a vote for your web content. Why not use these votes in order to plan your next batch of content? If you are getting lots of these “votes” for one page in particular, then you would be a fool to pass up future articles on the same content. You could try building a series around the topic on that page, or even expand that topic to bring up and discuss any questions surrounding it.
You can use TrackBacks to decide whom to link to
If a certain blog is sending TrackBacks your way, then why not link to it instead of its competitors. If the blog master is pretty savvy, then he or she will notice this and may start sending more TrackBacks/links to your website.
A lack of TrackBacks may also be helpful
If you notice that a certain area of your website is not getting many TrackBacks, you can have a look at it to try to find out why. There may be a very good reason why that area is not getting many TrackBacks, but it may be because that area is lightly attended or simply not of interest to your user. You could remove that section of your website or blog. Or, better still, you could update and improve that section so that it is more heavily attended and/or so that people send TrackBacks to it.
TrackBacks should be used as all the other tools on Google Analytics should be used (as a guide for what you should do next). Do not base your decisions on what you see on Google Analytics, but do take what it produces under advisement, and never simply ignore what you find on there.
This was a guest post contributed by Kate Funk. Kate is a passionate blogger and online tutor at Rushtutor .