The Importance of Using Keywords in Your Content Marketing

Post written by David Wells
On Saturday, May 25th, 2013

seo-link-toolsGetting attention online is nothing like buying a piece of real estate and putting up a great sign. People won’t just wander and stumble on your site, and you have far more competition online than you ever would in your own area. The primary way people find your website is by searching on a search engine like Google. If you don’t have the right keywords, you won’t rank well for anything related to your website, and people won’t find you.

No matter what type of content marketing you do, keywords matter. Keywords help decide whether your YouTube videos will be found, your articles read, or your website discovered by people searching online for businesses.

Keywords are important to understand.

Before you start researching keywords, you need to understand two basic principles: traffic and competition. Traffic refers to the number of people who search for this keyword each day, while competition refers to the number of other sites trying to rank well for this keyword. It might seem smart to go for the keywords with the most traffic, but this often gives you poorer results. It’s harder to rank for keywords that are highly competitive, because big businesses have already established a firm ranking.

Long-tail keywords are the “low-hanging fruit” to go after.

A regular keyword might be something like “plumbing” or another short phrase, but a long-tail keyword is longer and consists of something like “after-hours sink blockage plumber in Denver” or another long, specific phrase. They are easier to rank for because people are probably not optimizing their sites for specific phrases. They have much lower search traffic, but since you’re likely to rank well for any long-tail keyword you try, it will still generate a significant amount of traffic.

Finding keywords for your business.

Researching keywords for your business is a tricky process. You need to find keywords that work with your business and are aimed at your target audience. You can hire an outsourced company to do this for you, or you can download software or use online web applications to do it. When you’re looking for keywords, there are a variety of strategies you can use to find keywords with just the right amount of traffic and competition.

How to target keywords in your content.

Some people get excited when they find keywords and go after each keyword with a vengeance. They write articles that incorporate that keyword a dozen or more times and try for high “keyword density” so the search engines know they’re targeting that phrase. It doesn’t work long-term, however, and search engines penalize keyword stuffing. Instead, focus each piece of content around one or two keywords and let synonyms, variations, and so on come up naturally.

Keywords are integral to the success of your business, and learning how to research and understand keywords is important if you’re planning to be found online by anyone who is searching for related terms. You can significantly increase your business whether you are an offline or online business by using keywords properly.

Author Bio : Kieran Fowler has extensive expertise in website marketing. Her articles mainly appear on business website marketing blogs. Visit the Webeden website for more information.

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About the Author:
David is Founder of Inbound Now and a Fanatical WordPress Designer & Developer. He believes that the internet is a magical place where wonderful things can happen. Say hi to him @DavidWells

Posted in: Blogging Marketing
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