Three Small Changes That Make A Big Difference To SEO
Even if you’ve got your website’s SEO more or less down, there’s always room for improvement. If you know what you’re doing and where to focus, even a minor change can be huge for your site. Here are a few small tweaks to help you get started.
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The biggest mistake you can make when optimizing your site for search is to assume your job is done. No matter how well you’ve optimizes your keywords, no matter how great your content is, there are always ways you can do better. There are always ways you can be better.
We’re going to start with the assumption that you already understand the basics of SEO. You already know about the importance of keyword research, about the need for good content, good meta descriptions, and decent usability. But that’s just broad strokes.
Today, we’re going to go a little more in-depth. We’re going to talk about a few of the smaller tweaks you can make. Quick and easy fixes that can make a huge difference for your website’s SEO in the long run.
Let’s dive right in.
Optimizing your URLs is a basic step for optimizing your website – but it’s one a lot of people tend to neglect. It can be easy to forget that they’re more than just an address, more than just a way for people to navigate through your site. They also serve as something of a descriptor for their page.
To that end, you’re going to want to do a few things with each URL:
- Keep it short and sweet
- Make it human-readable
- Ensure it gives a clear idea of the page’s content
- Utilize the page’s main keyword if possible
Image alt-text is also frequently overlooked by site owners. It serves two main purposes. First, they provide a description of an image for readers who cannot, for one reason or another, view them. Second, they allow search engines to crawl and categorize the images more easily.
Keep your image descriptions concise but informative. They shouldn’t be longer than a sentence or two, but they also shouldn’t leave any doubt as to what the image is. If possible, they should also include the keyword for the image.
Keep Your Links Clean
There was a time when SEO was all about how many links you could get. Even though a few less than savory characters have yet to catch up to the times, that’s all in the past. That isn’t to say links don’t matter, mind you – it’s just that now, linking is all about quality over quantity.
Link to external websites only with the utmost care. Make sure whatever pages you’re potentially sending your readership to are reliable, trustworthy, and relevant. You can use a tool like Moz’s Website Authority Checker if you aren’t certain, though it’s usually obvious if a website has quality content.
Where SEO is concerned, major stuff like keywords, site speed, and usability all matter a great deal. At the same time, you can’t overlook the small stuff. There are always little tweaks you can make to improve your site’s visibility.
What we’ve outlined here is just the tip of the iceberg – a little taste to get you started.