Inbound Now

Transparency & Insight

Working with WordPress

Inbound Now is proud to participate inside the WordPress ecosystem and believe that doses of transparency are good for everyone. Here are a few reasons why:

  • Helps keeps our company humble.
  • Helps customers understand the company's capabilities.
  • Helps inspire other WordPress entrepreneurs.

Public Accounting

To be a leader in transparency we share our entire business on paper. With this asset made public you can achieve an idea on how the business has developed over the course of it's years.

We hope this helps and inspires other business developers in the WordPress/SAAS ecosystem.

https://docs.google.com/spreadsheets/d/1PK0ZWKl_jRSNhIrE2Cn0j_hpLVuID6zIr2ShJVBCOWk/edit?usp=sharing

Historical Revenue Summary

Year Revenue Transaction Fees Payroll Expenses
2013 $6,493.80 $357.48 $6,260.72 $83.00
2014 $40,095.32 $1,696.91 $21,713.62 $9,069.84
2015 $52,098.66 $2,084.33 $42,400.20 $3,065.48

Historic Payroll Summary

Sorted by arrival date.

Employee Location Roles Status 2013 2014 2015
David Wells United States Founding Member, Consultant Silent Partner $3,130.36 $10,091.81 $18,627.61
Hudson Atwell United States Founding Member, Administrator Active $3,130.36 $10,091.81 $18,627.61
Aruna Evan United States Intern Marketer / Content Writer inactive $0.00 $1530.00 $0.00
Giulio Daprela Italy/Thailand Asset Developer, Customer Service, Acceptance Testing active $0.00 $0.00 $5,144.98

Historic Expensese Summary

Note: Prior to 2016 some expenses were paid for privately and the data will not reflect here ( Specifically in the case of Easy Digital Downloads, GitHub, and Zapier ).

This is not a true expense report, but it is a fairly accurate summary of where our money goes.

Merchant Type 2013 2014 2015
Easy Digital Downloads Software $83.00 $68.30 $189.10
WPEngine Hosting $0.00 $1,199.00 $1,272.00
w3care Outsourcing/Development $0.00 $1,552.56 $1,272.00
Zapier SAAS $0.00 $0.00 $0.00
GitHub SAAS $0.00 $0.00 $0.00
Template Assets Research & Development $0.00 $900.00 $0.00
Consulting Research & Development $0.00 $3,513.00 $0.00
Donations Sometimes we do. $0.00 $500.00 $0.00





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