Using Zapier + Inbound Now to send leads from one WordPress site to another.

Post written by Hudson Atwell
On Monday, February 27th, 2017

Customers have often asked me if they can use forms on another site to send data back to their leads database.

The short answer has been no, but the more complex answer has been yes you can, through the api built into leads. That doesn’t mean it’s easy some coding experience is required.

Now things are a little different.

We still can’t receive leads from non WordPress sites without hard work but we can now capture leads from another WordPress site using our Zapier Extension.

I recently tried this out on our site, which sits on a separate WordPress instance, and was able collect newsletter signups there and sort them into our newsletter list here on Now, for us, there’s no more need to perform manual lead CSV export and imports anymore.

This is a huge boon.

To do this you’ll need a Zapier Account and the Zapier Extension, and two or more WordPress sites running Inbound Now tools. Let’s take a look at how we used this new setup to collect leads from our demo site and add them to our main site.

Setting up our Zapier Extension

Zapier in this case is being using to export leads from and import them into Most of our landing pages there contain Inbound Forms that prompts the user to signup for newsletter notifications:

Above is a screenshot of our free animated coming soon template.

This form is setup to send data to a Zapier via a URL link called a webhook. The webhook URL you see in there is generated from another step (illustrated in section below):

Setting up the Zap

To hook one of our forms into a Zapier Zap we’ll need to create a new zap based on the Inbound Now trigger app and grab what is known as a webhook from the Zap Setup screen. Zaps work by selecting a service trigger (select Inbound Now) and then selecting an action (select Inbound Now -> Add lead ).  Please use the screenshots below to see how we created a Zap.

SrceenStory (Click to Start Slide Show)

Now it’s time to get flexible. You’ll notice in the last screenshot above Zapier is asking for a Public Key and a Token in order to add a lead to a website. We need to run over to and generate the API tokens for 3rd parties to interact with our Leads API.

Once we have our tokens let’s continue our setup:


If everything worked out correctly we should be done and our setup complete. Now leads collected on are instantly added to


I hope you enjoyed this tutorial.  This feature definitely broadens Inbound Now’s horizons of being able to centralize and port around data. Maybe in the near future I or someone will develop an extension that helps us kick Zapier out of the picture for those of you not wanting to hold, or not holding a Zapier subscription.

About the Author:
Cheers! Hudson Atwell is a co-founder and current administrator of Inbound Now. Consider hiring him through the Agency or connecting with him professionally through LinkedIn.

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