Inbound PRO
Marketing Suite for WordPress
Lite Version For Free Low Cost Premium Version
Powered by a custom post type.
Our custom post type architecture helps track all calls to action from inside WordPress.
Equipped with a visual editor.
Our CTA component ships with a visual editor that makes editing content easier.
Track click-throughs and more.
Monitor how well a Call to Action is performing by comparing impressions against clicks.
Expanded statistics for greater insights.
Premium license holders can expand statistics for even greater insight.
Behavioral targeting available.
Target content to known visitors. Target content to categories on your site. Target content to custom post types. Our behavioral extension for premium users is very handy.
Create forms.
Lite users can use our form builder while premium license holders can optionally integrate with Gravity Forms, CF7, or Ninja Forms 3.
Beautiful lead profiles.
Once one of our connected forms collects information a profile is created inside the lead database.
Monitor activity streams.
Profiles show the latest activity of tracked accounts, including page views and recent conversions. Gain deeper insight from this data.
Check conversion funnels.
Every lead profile has a conversion point. View which pages a visitor viewed before becoming a valued lead.
Go deeper.
Premium license holders can click statistics figures to reveal deeper insights on that statistic.
One of our examples.
Here is a form we created to collect leads for our newsletter list. We'll later use our Email component to send these registrants email notifications.
New Lead Notifications
Receive Helpful Email Notifications!
Every time one of our forms collects a new lead an email is sent to the administrator with details about the conversion event. We've taken a screenshot below to show you what our email notifications will look like in your inbox.
Dashboard Widgets
Gain Powerful Insights, Quickly, Without Leaving WordPress
Inbound PRO ships with several powerful dashboard widgets that help measure lead acquisition.
Lead Performance
Compare this months lead adoption performance to last month's lead adoption performance.
List Performance
Compare and analyze the growth of this month's lead list performance to last month's lead list performance.
Lead Stream
In addition to the Leads database, we list a stream of your latest leads inside the above dashboard widget.
Landing Pages
Create Split Tested Landing Pages
Our Landing Pages component helps users create pages with impression/conversion tracking enabled as well as offers split testing capabilities.
LANDING PAGES EXPLAINED
- List & Monitor All Pages in One Place
- Use Custom Templates or your WordPress Theme
- Baked in Visual Editor
- Track Impressions / Conversions
- Create and Test Variations
- (NOTE) Due to limitations popular pagebuilders such as DIVI and Elementor CANNOT be used with this component.
Create Landing Pages
Landing Pages are powered by WordPress custom post type. Created landers track both impressions and conversions.
Template Selection
When creating a landing page, you can choose to select your current theme as a base template, or choose from a set of installed templates.
Visual Editor
Landing Pages ships with its own visual editor. It's not a fancy pagebuilder, but it does help visualize changes to templates in realtime.
Running SplitTests/Variant Tests
Our Landing Pages component is most useful for running split tests on entire pages. In each test we monitor page views and conversions, per variation.
Converting Leads
Notice that inside this example landing page we've embedded an Inbound Form, which is in turn connected to our Leads Database. Form submissions are marked as conversions.
Example Landing Page (Captivate Template)
Above is an example of a template powered landing page created using Inbound PRO's Landing Page component. With Inbound PRO you can create similar designs using our small selection of templates, or use your default WordPress theme.
A Powerful Email Component...
Create Batch Emails, Followup Emails, and Personalized Email Series.
Our premium email component helps users bulk send emails to lists as well as automates email series using our Marketing Automation component. Like our other components Email also ships with split testing capabilities.
EMAILS EXPLAINED
- List & Monitor All Emails inOne Place
- Custom Templates Available
- Baked in Visual Editor
- Track Impressions / Conversions
- Create and Test Variations
- Automated Emails, Batch Emails.
- (NOTE) Due to limitations popular pagebuilders such as DIVI and Elementor CANNOT be used with this component.
Beautiful, responsive emails...
Above is an example the web version of a welcome email we send to new customers. Our emails look great in Outlook, Thunderbird, and Gmail. We also provide web versions.
Easy management...
Emails are powered by WordPress custom post type. Created automated and one-off-batch emails, monitoring sends, opens, and clicks. .
Templates included...
When creating a new email, you choose from a set of installed templates or have a developer create their own. Some pre-included templates are specially built, such as our 'new post notification' template.
Visual editor...
Our visual editor helps manage our unique template fields, powered by the ACF Framework. If your developer is skilled with Advanced Custom Fields, they can follow our documentation to create their own programmable templates.
Beautiful reporting
In this example we show a 90 day report on one of our automation emails. We're not using split testing in this example and have a high number of sends, opens, clicks available for measurement.
Part 1: Setup split tested emails!
We can create multiple variations for each email. When sending mass emails we split variations between recipients so you can test performance. For automated emails, we're rotate variations every delivery.
Part 2: Setup split tested emails...
Here is an example of an email sent that contains multiple variations. You can see that in variation 2, all of our recipients opened the email and one clicked!
SparkPost support...
Our email component supports the native WordPress mail service as well as SparkPost. SparkPost as-a-service offers additional statistic measurements such as Bounce tracking and Rejection tracking.
Powered by custom post type
Our rules component is powered by WordPress's custom post type framework, helping us easily create and organize rules.
Rules powered by triggers
Every rule we create has a trigger action. In this screenshot the trigger action is a checkout event. We can setup trigger filters to make sure we only target specific events.
Rules enact actions.
Once a rule trigger fires and passes its evaluation state, actions are applied. In this screenshot we are sending one of our "automation" classified emails when a checkout occurs and is marked complete.
Logs for debugging
Our automation component is also our most complex, with the highest learning curve. We provide documentation that helps users with specific setups, but we also provide a detailed logging section for debugging rules.
Available triggers
Here is a screenshot of all our available triggers. Triggers are powered by internal WordPress hooks and filters. If you have a skilled in-house developer you could create your own trigger, and even action events.
Common action events
In this screenshot we show some of the action events you can expect to see when creating rules. Different triggers support different action events.
MARKETING AUTOMATION
Setting Up Email Rules
Our Email component goes hand-in-hand with our Automation component. We use a rules based engine to setup when and how we send our automated emails.
Big Features, Marginal Expense.
Marketing automation tools at a very low starting price.
Save on 3rd party subscriptions
Outsourcing adds up. Inbound PRO combines costly basic features for WAY LESS than they can be leased annually, elsewhere.
Made for WordPress self-hosted environments.
We Bring It Home.
