Automatically Hyperlink Keywords in Content for Better On-Page SEO

Post written by David Wells
On Monday, July 23rd, 2012

internal-linksAn often overlooked piece of on-page search engine optimization is making sure you are interally linking consistantly throughout your site.

An internal link is a link on a site that hyperlinks to a webpage on that same site.

For example, a link pointing to inboundnow.com/apps anywhere on inboundnow.com would be an internal link.

Having an intelligent internal linking structure is important.

SEOMoz explains how these type of links are useful for three reasons:

  1. They allow users to navigate a website.
  2. They help establish information hierarchy for the given website.
  3. They help spread link juice (ranking power) around websites.

This is a quick tutorial on how to automatically link interal keyword rich anchor text links within your WordPress Powered Site.

Step 1 – Download SEO Smart Links

Step 2 – Install the Plugin

Go ahead and install the plugin under Plugins > Add new > Upload the Zip file > and activate

Step 3 – After Activation, Go into the Settings

Go into the new seo smart links settings in Settings > SEO Smart Links

Step 4 – Configure Your Options

Out of the box the plugin is configured pretty much how you would want. You can specifc if you want posts to link to themselves and which posts/pages/tag pages/category pages you want to toggle on/off the functionality.

I leave all that stuff as is.

Step 5 – Set up the Automatic Linking of Specific Keywords on Your Site

The Custom Keywords section of setting is really all we care about here.

What you want to do is add common keyword phrases that you are using within your content and then specify which page you want them to link to.

Example Syntax:

Cool stuff, http://www.mysite.com/cool-stuff

The above example would automatically link any post/page that has the keyword “Cool Stuff” in the content to this http://www.mysite.com/cool-stuff page.

You can add in multiple keyword variations to the line like (see below) to automatically hyperlink related keyword phrases to the same page.

Example Syntax for Multiple Keywords linking to the same page:

cars, car, autos, auto, http://mycarblog.com/

It’s as simple as that. Let me know if you have any questions down below!

About the Author:
David is Founder of Inbound Now and a Fanatical WordPress Designer & Developer. He believes that the internet is a magical place where wonderful things can happen. Say hi to him @DavidWells

Posted in: SEO WordPress
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