Plugins, Themes, and More: The Landing Page Tools of 2021

Hi there!

We’ve prepared a list of WordPress landing page plugins, themes, and frameworks that people are using in 2021. We also talk about the different ways product developers solving the problem of efficient landing page development and lead acquisition.

The Tools of the Trade:

In our studies, we found that there are a few ways to go about building landing pages in WordPress. Some site owners are using page builder plugins while others are using landing page plugins (we’ll talk about the difference between the two below).

Others are using WordPress themes to power their landing pages. While code-savvy developers might opt for leveraging custom field frameworks to help implement unique designs.

PAGE BUILDERS

Using Page Builders to build landing pages

In this section we’ll talk about using page builder plugins to develop landing pages on the fly and why some WordPress site owners prefer them to the other solutions WordPress offers.

Reusable layouts

One of the interesting developments in the world of page builders is the ability to save compartmentalized layouts, or blocks, and reuse them as needed.

Whether you’re calling them elements, blocks, or layouts, the simple fact is that page builders are helping designers and developers work quicker by allowing them to develop complex formats, export, import and reuse them across multiple pages and even sites.

We’ve compiled a list below of page builders that people are using on WordPress to created landing pages. Some of them are premium, but most of them ship with a free version.

Popular Page Builders *

Tips for using page builders to build landing pages 👇

When driving traffic to landing pages built with a page builder, consider hiding WordPress menu items and sidebar items that are not relevant to your call to action.

Removing theme elements that are irrelevant to your call to action will help increase conversion rates.

LANDING PAGE PLUGINS

Using plugins to build landing pages

Many product developers have created special frameworks for adding single page layouts that look different from a website’s main page. These plugins often provide entire template libraries for thematic selections. Some even offer marketplaces where you can browse and purchase high converting niche templates.

Landing page plugins will often differ from page builders in the sense that they will provide features that are considerate toward lead generation strategies, such as variant testing capabilities, popup management, geotargeting, impression and conversion tracking, and often much more.

Popular Plugins *

Tips for using plugins instead of page builders 👇

Plugins often provide additional features that focus on Lead Generation while page builders might not.

Popups, geotargeting, variant testing, lead management, IMpression/Conversion Tracking… these features are more likely to be offered by a landing page plugin rather than a page builder plugin.

LANDING PAGE THEMES

Using WordPress themes to build Landing Pages

Sometimes you’re out to perform one job and one job well and there’s no need for page builders or plugins because the theme you’ve chosen provides everything you need for the task at hand.

Popular WordPress Landing Page Themes *

CUSTOM FIELDS FRAMEWORKS

Using Custom Fields frameworks for developing Landing Pages

Custom field frameworks offer the most precise way to turn HTML templates into editable admin areas. With a custom fields solution, you can create the settings the user inputs on the backend and also define where those setting values go on the front end.

Popular WordPress Custom Field Frameworks *